In this tab, it's also organizing its own set of now more than 800 free live TV channels, including news channels from NBC, ABC, CBS and FOX, and others featuring shows like “Westworld,” “Law & Order: SVU” and “The Walking Dead.” The company announced today Google TV will now integrate access to free streaming channels like Tubi, Plex and Haystack News directly in its redesigned Live tab, alongside its existing lineup of channels from free streamer Pluto TV.
Google TV users get even more channels and shows and movies at the forefront, and advertising dollars continue to change hands in a world in which subscription-based services worry more about churn than anything else.Google TV, the company's smart TV operating system that powers Chromecast devices and various TVs, is today getting a significant update aimed at expanding access to free, streaming TV. Fox’s Tubi is above 64 million.Īnd that’s really what all this is about. Paramount’s Pluto TV was closing in on 89 million monthly active users at the end of 2022.
The aforementioned services are in the “FAST” space - that’s an industry acronym that means Free ad-supported streaming TV. The inclusion of Tubi and Pluto means that two of the major broadcasters (Fox and Paramount, respectively) have a foothold in Google’s hardware and that many more eyeballs will see their advertising.Īnd the space is huge. It’s basically what you get with The Roku Channel on Roku devices, or on the Live tab on Amazon Fire TV. This kind of platform-level integration of free channels (even across multiple providers) isn’t exactly new.
Plus, you can save your ‘Favorites’ to the top of your guide for quick and easy access next time.” “Whether you’re in the mood for true crime, classic TV reruns or your favorite cooking show, we’ve got you covered. “The new TV guide brings all your new free TV channels together and organizes them for easier and faster browsing,” writes Google’s Nick Staubach.
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